Internet Marketing in Kenya
Internet Marketing is a billion dollar industry world over however internet marketing is yet to take over Kenya. I would like to outline a few tips one needs to consider for an effective online marketing campaign.
1. Must have a well optimized website this will ensure that it is well ranked on a search engines results page.
2. Ensure that your content is fresh to keep site visitors interested each time they visit the site
3. To update information on the site a good content management system is important.
4. Use other pay per click advertising and other forms of advertising ensuring that you budget does not go bust.
5. Other tools to us are email marketing especially in the form of a newsletter this should be interesting, catchy and regular for example monthly or every two months.
One of the local Kenyan firms that seems to know what it’s doing on online marketing is Softlink Options